
Jaco Badenhorst
Seeff Country and Karoo
Sales manager
The property market in several sought-after country towns, including Swellendam, Bonnievale, Ladismith, Barrydale, Struisbaai, Riversdale, and Pearly Beach, has seen a significant surge in transactions this year, according to Jaco Badenhorst, sales manager for Seeff Country and Karoo.
Agents have reported a sharp increase in sales driven by buyers seeking to relocate due to robust local economies and low crime rates. The limited stock available has rendered the market highly competitive. Well-priced properties attract multiple offers and sell quickly, often within days of being listed.
Lightstone data reveals that over 8,000 transactions valued at nearly R9.5 billion occurred across the Cape countryside last year, with approximately 90% of those transactions below R1.5 million. Freehold houses in the more popular towns averaged between R1.8 million and R2.5 million.
Semigration, retirement, and remote working are significant drivers of demand. He says that growth in local industries, such as the major R4.5 billion Overberg Wind Farm Project near Swellendam, provides another boost, while more buyers are also converting their holiday homes into permanent residences.
Aside from the lifestyle aspects, Badenhorst mentions that the appeal also lies in the ability to obtain much more for your money in the country towns. He adds that many individuals sell up in the large cities, move to smaller towns, and establish a small business.
The towns predominantly offer good infrastructure, access to schools, and proximity to larger commercial centres. Properties remain primarily freehold houses, yet the sectional title market is expanding with the emergence of new lifestyle and retirement estates. Additionally, numerous vacant plots exist in various areas, alongside a mix of small holdings, agricultural farms, commercial properties, guest houses, and more.
Towns such as Swellendam, Barrydale, and Riversdale boast active agriculture, tourism, and small business sectors that may appeal to new residents. An influx of workers and professionals has increased the demand for rental homes in and around Swellendam and Bredasdorp. Badenhorst states that many landlords are reporting full occupancy, and rental prices are beginning to reflect the growing demand.
Val Anderton and Marinda Roux, agents with Seeff Swellendam, report an increase in enquiries from Gauteng and Pretoria as young families seek to relocate for the excellent schools and wholesome environment for raising children.
While the average price falls within the R2.4 million to R3.4 million range, there is increasing interest in higher-priced properties. Rentals are also in high demand. Additionally, there is a growing interest in estates such as the new Oewerlust Estate, which is selling from R2.417 million and is, for example, attracting investment buyers as well.
The Barrydale area is highly active in the R2.5 million range, attracting buyers from all over, particularly the Cape. Some are downscaling or retiring, while others work remotely, says Beate Joubert, an agent with Seeff. There is also a demand for large homes suitable for conversion into guest houses.
Coastal towns such as Still Bay and Gansbaai are also witnessing an increase in people relocating to the areas. Adel Regtien, an agent with Seeff Still Bay, states that the town has long been a popular holiday and retirement destination and has expanded significantly over the years. A growing number of permanent residents are opting to settle in the area due to its proximity to the Garden Route and its location just a few hours from Cape Town.
Badenhorst suggests that property values in high-demand areas will continue to rise as more buyers seek country living.
Another coastal hotspot, Gansbaai has experienced a notable rise in activity and prices over the past few years, according to Anet Rossouw from Seeff. The average property price has increased to approximately R2.25 million – an increase of over R1 million in just four years.
This coastal gem is attracting strong interest from across South Africa, she adds. Nearly 60% of buyers are from Gauteng, with a further 10% from other provinces, and the remaining buyers primarily from the Western Cape in search of homes for weekend getaways.
“Everyone wants a spot by the sea,” says Rossouw, “but it is becoming increasingly difficult given the growth in demand. It’s now nearly impossible to find an average three-bedroom, two-bathroom home with a double garage for under R2.3 million. With rising demand and limited supply, buyers’ time is essential.”
Badenhorst suggests that potential buyers should be well-prepared to avoid missing out on opportunities. Ensure your finances are in order and collaborate with an experienced agent who can assist you in moving swiftly when the right property becomes available.

Swellendam – Oewerlust Estate, selling from R2.417 million is for example also attracting investment buyers
https://www.seeff.com/results/residential/for-sale/swellendam/swellendam/house/1656069/7358-voortrek-street/