Leon Kok
Redefine
Chief Operating Officer
Redefine Properties is investing R70 million into the redevelopment of Park Meadows Shopping Centre in the East Rand, which will add more choice and make visits easier for the community. New retailers are joining the line-up and access improvements are underway, reinforcing Park Meadows as a convenient, everyday destination.
By enhancing convenience, refreshing facilities, and strengthening the tenant mix with the introduction of new anchor tenants, Redefine is ensuring that Park Meadows remains an attractive destination for both shoppers and tenants. This measured reinvestment forms part of Redefine’s broader strategy to actively manage and future-proof its convenience-led retail assets.
Expanding the retail mix
At the heart of the upgrades is the arrival of Woolworths Food, expanding the centre’s grocery offer with premium products and everyday essentials. This will be complemented by WCafé, Woolworths’ coffee and light meals concept, and WCellar, its dedicated wine and liquor format. Food Lover’s Market is also expanding to include a liquor section, giving customers more choice under one roof. Collectively, these additions bring fresh energy to the tenant mix and broaden the reasons to visit Park Meadows.
Facility upgrades for more convenient visits
Alongside the retail updates, Park Meadows is investing in improvements that enhance access, flow, and the overall shopping experience. Projects include a new entrance to improve movement in and out of the centre, specialised parking bays to better accommodate larger vehicles, and a refreshed building façade that gives a more modern, welcoming appearance.
The upgrades are being rolled out in carefully managed phases to minimise disruption, allowing shoppers to continue enjoying a seamless experience throughout.
“Park Meadows has been a cornerstone shopping destination for the East Rand community for many years,” says Leon Kok, Chief Operating Officer at Redefine. “This investment is about aligning the centre with how people want to shop today: conveniently and efficiently, with access to the right mix of retailers. By introducing anchors like Woolworths and expanding Food Lover’s Market, together with improvements to access and comfort, we are helping to keep Park Meadows relevant, resilient and a pleasure to visit.”
Strengthening Redefine’s retail portfolio
The Park Meadows upgrade supports Redefine’s strategy to actively manage and enhance convenience-led retail assets in line with shifting consumer expectations. It also reflects broader trends in the retail sector, where centres that combine everyday essentials with premium experiences are best positioned to stay relevant and competitive. By investing in accessibility, quality, and a balanced tenant mix, Redefine aims to sustain footfall and trading performance while creating value for shoppers and tenants.
About Park Meadows
Located in the centre of the East Rand, Park Meadows Shopping Centre offers a well-balanced mix of national retailers and specialised stores that cater to the everyday needs of nearby communities. With an accessible layout and an expanding selection of food, groceries, and lifestyle tenants, the centre remains a trusted choice for families and professionals.
For more information, visit www.parkmeadows.co.za
