Yasmeen Lorgat
Mall of Africa
General Manager
SOOK Mall of Africa, owned by Attacq, is redefining the retail landscape with its revolutionary approach to flexible, digitally connected retail experiences. Located in the heart of one of South Africa’s premier shopping destinations, SOOK Mall of Africa empowers brands to engage with consumers through dynamic, short-term retail spaces tailored for product testing, experiential marketing, and pop-up activations.
Launched in 2024, SOOK Mall of Africa has swiftly established itself as a game-changer, achieving an impressive 94% average occupancy rate. This success underscores its value as a launchpad for online and emerging brands, providing exposure, marketing and PR opportunities, and a pipeline for future permanent tenants—all while attracting a steady stream of new visitors.
A New Era of Agile Retail
Unlike traditional retail spaces that require long-term lease commitments, SOOK Mall of Africa offers a flexible alternative. Its modular, digitally enhanced retail spaces allow brands to test concepts, host events, and create immersive shopping experiences without the overhead or risk of conventional brick-and-mortar stores. This innovative model seamlessly bridges online and offline retail, giving businesses an opportunity to connect with customers in a highly interactive, cost-effective way.
“SOOK Mall of Africa provides an agile and forward-thinking retail solution, offering brands the ability to test, refine, and showcase their products in a prime location without long-term constraints,” says Yasmeen Lorgat, General Manager at Mall of Africa. “By combining cutting-edge digital infrastructure with physical retail, we enable brands to engage with consumers like never before.”
SOOK Mall of Africa continues to attract a curated mix of innovative global and local brands, delivering fresh and exciting retail experiences to shoppers. Recent highlights include:
AWBrand&Co: This multi-brand pop-up showcases some of South Africa’s most celebrated female-led labels, including Lazy Makoti, Bona by Wenzy, Nalaah, and BOH AT HOME, with new additions such as Supported Shapewear, Sitota, and Jody Rose.
Refinery Junior: A sought-after brand offering stylish, affordable children’s fashion
The Ordinary: This globally renowned Toronto-based skincare brand, known for its clinically tested, vegan, and cruelty-free products, leveraged SOOK Mall of Africa to launch its latest skincare innovations.
Silki: A Cape Town-based beauty brand addressing diverse skin and hair care needs, filling a critical gap in the market.
With a mission to keep retail fresh, dynamic, and consumer-centric, SOOK Mall of Africa is revolutionising the way brands connect with their audience. “By offering an ever-evolving platform for retail innovation, SOOK Mall of Africa stands as a trailblazer in the future of shopping, setting a new benchmark for experiential retail in South Africa,” concludes Lorgat.