Managed rentals hold key to agency growth

South Africa’s rental market remains resilient, with strong demand, low vacancies and high agency optimism supporting confidence in 2026. However, PayProp warns that stabilising rent growth and strained tenant affordability mean agents must look beyond market conditions to grow successfully. Expanding managed rental portfolios, investing in automation and adopting trusted PropTech and AI tools will be critical to building scalable, sustainable and more profitable agency businesses over the year ahead.







